Both tiers are priced per domain. That sounds like a detail until you count your domains, and a distributor on the west side of this metro often has three before a single decision has been made about any of them.
The list price is the easy part. AutoSEO is $149 a month per domain, FullSEO is $500, and two add-ons are sold by the slot. What makes the number hard is that around here the portfolio is shaped by geography and by history: an English site, a Spanish site because the customer base sits in Cicero and Aurora, and a domain inherited when somebody bought a competitor in 2019 and never switched it off.
This article prices that situation. What each tier includes, what the slots cost, where the keyword list comes from and who signs off on it, then a twelve-month example worked through to a total. The final arithmetic is yours, and it should be — nobody else knows which of your domains earns money.
Per domain meets a portfolio nobody planned
Ask a mid-sized firm in this region how many domains it owns and the first answer is usually wrong by two. The extras are rarely strategic. They accumulate, and every one of them meets the same per-domain price.
| How it got there | Typical case | Does it earn anything today? |
|---|---|---|
| The main trading site | English, the catalog, the quote form | Yes, and it is the whole business |
| A separate Spanish site | Built when the sales desk noticed where the calls came from | Often yes, and nobody measures it |
| An acquired brand | A competitor bought years ago, redirected badly or not at all | Sometimes, on legacy part numbers |
| A location domain | Bought for a second yard or a suburban branch | Almost never |
| An exact-match domain | Purchased in 2014 because it sounded useful | No |
| A campaign microsite | Built for one trade show and never retired | No, and it may be competing with you |
The Spanish-language site is the one that makes this local rather than generic. In a metro where that audience is concentrated in specific places — Pilsen, Little Village, the Cicero and Berwyn corridor, Aurora, Elgin, Waukegan — a second site is frequently a real business asset serving a real service area, not a translation exercise. It also happens to be a second domain, at a second monthly price.
What $149 covers, and what the other $351 adds
The gap between the tiers is $351 a month per domain. That is the figure to hold in mind, because it is not buying different software. It is buying a hand on the decisions the cheaper tier makes for you.
AutoSEO — the campaign runs itself
For a domain that should be worked on steadily without anybody being assigned to it.
- Keyword discovery and prioritization, automatic. Candidates are found and ordered without anybody drafting a list first.
- Backlink building, automatic. Placements run across a partner network exceeding 230,000 sites.
- On-site suggestions from the model. Proposals for what specific pages are missing, generated against your own property.
- Full analytics and a live chat. Search Console views and rank tracking in the same panel, with an assistant wired to the project's data.
FullSEO — decisions come back to you
For a domain where the wrong term or the wrong landing page costs real money.
- Manual keyword selection, with automatic fallback. You pick the terms, and the campaign does not stall while a list sits unapproved.
- Manual placement with a domain rating target. You set the DR you want links to come from instead of accepting whatever the queue produces.
- Human-review mode for on-site changes. Nothing lands on the site until a person approves it.
- People behind the automation. SEO specialists, developers and writers, which is most of what the extra $351 pays for.
The useful way to read that difference is per decision rather than per month. On a catalog domain where one badly chosen landing page sends a year of quote requests to a discontinued product line, $351 is cheap. On a legacy domain that exists to catch the old company name, there are no decisions worth $351 to supervise, and paying for supervision there is simply a preference.
Wikipedia slots and PBN slots, priced out
Two add-ons sit on top of either tier, and both are bought in fixed slot counts rather than freely chosen quantities.
Wikipedia placements
Sold in steps of 0, 1, 5 or 10 slots.
- Four settings, not a dial. Zero, one, five or ten. One slot is $10, ten slots are $100.
- Relevance decides whether it applies. A firm with a documented industrial history has somewhere to sit. A three-year-old drayage broker generally does not.
PBN placements
Sold in steps of 0, 20, 100 or 500 slots.
- A dollar a slot, in four steps. Twenty slots are $20, a hundred are $100, five hundred are $500 — the same as a month of FullSEO.
- Cheapness is the whole risk. Because the unit price is trivial, the temptation is to buy the top step by default and treat the number as an achievement.
| Slots | Wikipedia at $10 | PBN at $1 | What the step is for |
|---|---|---|---|
| Zero | $0 | $0 | The correct setting on most domains |
| First step | $10 (1 slot) | $20 (20 slots) | A trial you can read after a quarter |
| Middle step | $50 (5 slots) | $100 (100 slots) | A domain already earning, being pushed |
| Top step | $100 (10 slots) | $500 (500 slots) | Rarely justified on one domain |
Where the term list comes from, and who lets it through
The keyword pool is fed from three places at once, which matters because each one is blind to something the others see.
Search Console
Terms you have already appeared for. Accurate about your own history and silent about everything you have never surfaced for.
- Real impressions and clicks
- Blind to unentered markets
Live results pages
What the results page shows now, independent of your history. This is where terms you hold no page for come from.
- Sees rivals and their space
- Says nothing about your revenue
Your own seed terms
The words your sales desk actually hears. Part numbers, lane names, village names, the Spanish phrasing customers use.
- Nothing else knows these
- Costs an hour to write down
The approval flow
Every candidate is handled individually: approved, rejected, or deferred for later. Nothing enters the campaign silently.
- One decision per term
- Deferred is a real answer
The seed list is the one people skip, and it is the only source that knows your business. A freight broker who never types the ramp names, or a distributor who never types the superseded part numbers, has handed the campaign two sources that both look outward and none that looks inward.
The gate is per term rather than per batch, which is slower and considerably safer. On a portfolio with a Spanish domain it is also where a common error gets caught: an English term approved onto the Spanish site because it had volume, aimed at a page that answers in the wrong language. Lists can be handed over in bulk through Stream, the assistant in the My SEO area, so the volume stays manageable even when the pool is large.
Turning human review on, and when it earns its keep
FullSEO's three manual controls are switches, not a different product. Each can be left off, and on most domains most of them should be.
- Manual keyword selection with automatic fallback. The safety valve is the point: if nobody reviews the list this week, the campaign continues on the automatic selection instead of going quiet. Turn this on where terms map to margin — a distributor's fast-moving lines, a contractor's permit-heavy work.
- Manual backlink placement with a DR target. You state the domain rating you want links to come from. Worth switching on when links need to strengthen one branch of the site — a Spanish tree, a single location page — rather than defaulting to whatever page is already strongest.
- Human review of on-site changes. Nothing goes live until a person approves it. Necessary wherever a page carries regulated or contractual language: certifications, tolerances, insurance, licensing. Unnecessary on a blog nobody signs off on today.
Read that list and the tier question becomes concrete rather than philosophical. If none of those three switches would ever be turned on for a given domain, you are considering paying $351 a month for controls you do not intend to use. That is a legitimate choice, but it should be made knowingly.
A twelve-month example for a three-domain portfolio
Here is the situation described at the top, priced. A distribution business in the western suburbs: the main English trading site, a Spanish-language site serving the corridor where its customers live, and a domain inherited with an acquisition that still ranks for the old company name. Three domains, three different jobs.
The plan below puts FullSEO on the domain that carries the revenue, AutoSEO on the Spanish site, and AutoSEO on the legacy domain for half the year — long enough to establish whether it is worth keeping separate or should be folded into the main site. Add-ons are treated as monthly lines.
| Domain | Tier | Add-ons per month | Monthly | Months | Twelve-month total |
|---|---|---|---|---|---|
| Main English site | FullSEO $500 | Wikipedia 5 slots $50 · PBN 100 slots $100 | $650 | 12 | $7,800 |
| Spanish-language site | AutoSEO $149 | PBN 20 slots $20 | $169 | 12 | $2,028 |
| Legacy acquisition domain | AutoSEO $149 | None | $149 | 6 | $894 |
| Portfolio total | — | — | — | — | $10,722 |
The arithmetic closes as follows. The main site runs at $650 a month, which is $7,800 across twelve months. The Spanish site runs at $169, which is $2,028. The legacy domain runs at $149 for six months, which is $894. Together that is $10,722 for the year, an average of $893.50 a month.
Two comparisons make the shape of that decision visible. Put all three domains on FullSEO for the full year and the base cost alone is $18,000 before a single slot is bought — $7,278 more than the plan above. Put all three on AutoSEO with no add-ons and the year costs $5,364. The disciplined plan sits between those two poles because it spends where the decisions are and stops where they are not.
The realistic calendar, and which domain suits which tier
First measurable movement typically arrives four to eight weeks in. That is movement, not results: terms entering the top thirty, impressions appearing where there were none, a position curve that starts to bend. Judging a campaign at week six is judging the wrong thing at the wrong time.
The domain this fits
Earns, or might earn, but nobody on staff will review its keyword list on a Tuesday.
- A Spanish site with a defined service area
- A single-location trade or restaurant
- An inherited domain being evaluated
The domain this fits
Carries the revenue, and somebody would genuinely overrule the automation if given the switch.
- A catalog where terms map to margin
- Regulated or contractual page language
- Links that must strengthen one branch
One further consideration is structural rather than financial. A portfolio held in one account can be filtered by site tag, individual sites can be shared to an outside email address, and reports carry your own logo and colors — which is what makes a three-domain plan reviewable in one sitting instead of three. The campaign area and the analytics sections sit in the same workspace, so the tier question can be revisited with data rather than reopened as an argument.
Questions that come up before anybody commits
Can we run different tiers on different domains?
Yes, and for a portfolio like the one above that is the entire point. Pricing is per domain, so each domain is its own decision. The main site can run FullSEO while the Spanish site and an inherited domain run AutoSEO, and none of that has to be uniform.
Does the Spanish site need its own subscription?
If it is a separate domain, yes — that is what per domain means. The prior question is whether it should be a separate domain at all. If the audience is concentrated in areas you actually serve and the pages were genuinely written rather than translated, a separate site can be worth its own line. If it is a mirror nobody maintains, folding it into the main site removes a monthly cost and a maintenance burden at once.
What happens to the acquired domain after six months?
That is the decision the six months are for. Either it holds traffic on the old name that would be lost by redirecting, in which case it keeps its own line, or it does not, in which case redirect it and stop paying for it. What the example does not do is assume the answer in advance.
Should we buy the top PBN step to get moving faster?
No. The steps exist so you can read one before buying the next, and volume at a dollar a slot is not the constraint on most campaigns. If the previous step produced nothing you can point at, five times the volume produces five times as little of the same thing.
Can we start on the base tier and move up later?
That is usually the better sequence. A quarter on AutoSEO tells you what the automation chooses on your own domain, and moving up afterwards is a decision made against evidence. Starting at the top tier on every domain means paying for review capacity before knowing whether anybody will use it.
Which of your domains actually justifies which line
The pricing is simple enough to hold in your head: $149 or $500 per domain per month, Wikipedia slots at $10, PBN slots at $1, four steps each. Everything difficult about this decision is on your side of it — how many domains you own, what each one earns, and whether anybody will ever use the controls the higher tier provides.
The pattern worth avoiding is the one this metro produces constantly: three domains treated identically because they all belong to the same company, when they serve different areas, different languages and in one case a customer base acquired from somebody else. Uniform treatment of a non-uniform portfolio is how budget ends up on the domain with the least to gain from it. The same logic shapes the services we run, and further walkthroughs sit on our blog.
If you would rather test the structure than argue about it, start with one domain — the one you already know earns money — and give it a quarter at the base tier before deciding anything about the rest. The tier and the add-on slots are set per domain from the start, and what the automation selected is visible from the first week rather than at the end of a contract. When you are ready to price your own portfolio instead of somebody else's, connect a domain and open the campaign settings, and do the arithmetic against the revenue figures only you have.